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» 56% of online display ads are not seen by consumers, claims Google in first ad-viewability study
56% of online display ads are not seen by consumers, claims Google in first ad-viewability study
Related subtopics:
How Consumers Use Advertisements - Perception / Attitudes - Ad Blocking
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
Advertising Formats - Display Advertisements - Banners
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http://www.thedrum.com/news/2014/12/03/56-online-display-ads-are-not-seen-consumers-claims-google-first-ad-viewability
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