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Home
» Ad fraud is top of mind in programmatic advertising: AppNexus filters 65 percent of impressions as fraudulent
Ad fraud is top of mind in programmatic advertising: AppNexus filters 65 percent of impressions as fraudulent
Related subtopics:
Advertising / Marketing Forecasts / Trends
Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
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http://digiday.com/agencies/appnexus-filters-65-percent-impressions-fraudulent/
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