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» Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings: Measuring the size of digital video audience
Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings: Measuring the size of digital video audience
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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
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Video Packages / Footage / YouTube - Vodcasting - Animation
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https://digiday.com/media/digital-video-operations-grow-publishers-spend-big-third-party-measurement/
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