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» An average U.S. online user got a “consumer surplus” of $970, compared to $900 from offline media: UGC, social, ...
An average U.S. online user got a “consumer surplus” of $970, compared to $900 from offline media: UGC, social, ...
Related subtopics:
Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Social Media Generally - Social Websites / Networking - Social Journalism
Open / Citizen / Public / Participatory Journalism - Eyewitness / User Generated Content - Crowdsourcing
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http://allthingsd.com/20130210/study-online-media-pays-off-for-consumers-more-than-offline/
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