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» The BBC is using facial coding and eye tracking to prove its branded content works
The BBC is using facial coding and eye tracking to prove its branded content works
Related subtopics:
TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Eye Track on the Page / Website
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising
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https://digiday.com/media/bbc-using-facial-coding-eye-tracking-prove-branded-content-works/
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