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» Can storytelling be the industry’s savior? "Brands have moved from marketers to publishers" - Raju Narisetti
Can storytelling be the industry’s savior? "Brands have moved from marketers to publishers" - Raju Narisetti
Related subtopics:
Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Competitiveness
Specifics of Creating Online Content - Multimedia / Transmedia Reporting / Storytelling - Mobile Journalism (Mojo) - Real-Time / Instantaneous / Live Blogging - Live Streaming - Robots - Algorithms
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http://www.inma.org/blogs/keynote/post.cfm/can-storytelling-be-the-industry-s-savior
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