Chapter Three Business Plan

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https://www.cjr.org/analysis/nytimes-subscriptions-local-publishers-compete.php

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https://whatsnewinpublishing.com/231-ways-publishers-can-make-media-pay/

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https://whatsnewinpublishing.com/news-uk-launches-the-times-social-studio-to-target-off-platform-audience/

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https://digiday.com/media/investments-in-journalism-algorithms-has-axel-springers-five-year-old-aggregator-app-upday-up-over-30-in-ad-revenue/

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https://whatsnewinpublishing.com/we-must-be-ruthlessly-focused-on-our-readership-how-publishers-are-growing-subscribers-with-audience-focused-strategies/

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https://pressgazette.co.uk/half-of-newspaper-subscribers-over-55-survey/

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https://www.mediapost.com/publications/article/354393/bloomberg-the-athletic-offer-bundled-subscrip.html

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https://blog.wan-ifra.org/2020/07/30/back-to-the-future-for-daily-maverick-as-it-plans-print-title

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https://www.poynter.org/business-work/2020/advertising-revenue-at-the-new-york-times-plummets-but-digital-subscription-gains-are-the-best-ever/

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https://www.buzzfeednews.com/article/craigsilverman/facebook-zuckerberg-what-if-trump-disputes-election-results