Chapter Three Business Plan

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https://digiday.com/media/how-the-ft-is-making-money-from-virtual-events/

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https://digiday.com/media/tiktok-is-coming-after-snapchat-with-a-new-augmented-reality-ad-format/

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https://www.fiercevideo.com/video/discovery-ceo-says-covid-19-reinforces-need-for-no-sports-tv-bundle

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https://techcrunch.com/2020/05/07/youtube-ads-on-tv/

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https://www.niemanlab.org/2020/05/of-the-money-advertisers-spend-on-digital-ads-half-of-it-vanishes-before-reaching-publishers/

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https://www.poynter.org/newsletters/2020/the-new-york-times-reached-6-million-paid-subscribers-as-ad-revenues-plummeted-in-the-pandemic/

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https://digiday.com/media/get-while-the-gettings-good-publishers-look-to-cheap-facebook-ads-to-increase-subscriptions/

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https://www.foliomag.com/publishers-experience-e-commerce-boom/

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https://www.mediapost.com/publications/article/350705/wall-street-journal-launches-personal-finance-si.html

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https://www.niemanlab.org/2020/05/the-new-york-times-success-with-digital-subscriptions-is-accelerating-not-slowing-down/