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Chapter Three Business Plan
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https://localnewsinitiative.northwestern.edu/posts/2020/03/25/digital-subscriptions-virus/index.html
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https://coronanewsroom.org/stories/covid-19-how-indian-publishers-are-fighting-plunging-revenues
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https://digiday.com/media/despite-relaxing-paywalls-publishers-like-bloomberg-wsj-atlantic-see-subscription-spikes/
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