Chapter Three Business Plan

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https://www.niemanlab.org/2020/01/heres-how-the-new-york-times-tested-blockchain-to-help-you-identify-faked-photos-on-your-timeline/

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https://www.inma.org/blogs/value-content/post.cfm/using-data-science-to-reduce-churn-engage-readers-at-globe-and-mail