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» Cross-channel marketing: Just 10% say their messaging, execution and delivery are aligned across touchpoints
Cross-channel marketing: Just 10% say their messaging, execution and delivery are aligned across touchpoints
Related subtopics:
Advertising / Marketing Forecasts / Trends
Cross-Channel / Multichannel / Omnichannel Advertising / Marketing / Sales / Synergy / Partnerships
New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation
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http://www.emarketer.com/Article/Cross-Channel-Marketing-Hot-Not-Happening/1011165
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