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» Globe and Mail CEO on the ‘courageous step’ into data: Using data for a more personalised customer experience
Globe and Mail CEO on the ‘courageous step’ into data: Using data for a more personalised customer experience
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Direct Mail - Direct Marketing - Database Marketing - Big Data
Tailored / Individualized / Customized / Personalized News / Sections / Titles / Websites - Personal Journalists
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http://blog.wan-ifra.org/2016/02/03/globe-and-mail-ceo-on-the-courageous-step-into-data
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