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» Google, king of clicks and data, embraces TV's ad metric - unveils GRP and new standard for impressions
Google, king of clicks and data, embraces TV's ad metric - unveils GRP and new standard for impressions
Related subtopics:
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
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http://adage.com/article/special-report-digital-conference/google-embraces-tv-s-ad-metric/234267/
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