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» The Guardian is smart to bet on live events and a membership model instead of paywalls: Creating a deep relationship with readers and fans
The Guardian is smart to bet on live events and a membership model instead of paywalls: Creating a deep relationship with readers and fans
Related subtopics:
Strategic / Business Planning - Business Models - Franchising
Marketing Campaigns - Event Marketing - Sponsorship
Subscription / Loyalty - Bundling - Churn / Retention
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
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https://gigaom.com/2014/09/11/why-the-guardian-is-smart-to-bet-on-live-events-and-a-membership-model-instead-of-paywalls/
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