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» Here comes the next wave of disruption: hypertargeting of Web advertising through exchanges and machine-based buying
Here comes the next wave of disruption: hypertargeting of Web advertising through exchanges and machine-based buying
Related subtopics:
Strategic / Business Planning - Business Models - Franchising
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery
Local Advertising / Marketing
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http://mediareset.com/2012/08/05/next-wave-of-disruption-hyper-targeting/
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