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» Location-targeted mobile campaigns are twice as effective as campaigns that don't take location data into account
Location-targeted mobile campaigns are twice as effective as campaigns that don't take location data into account
Related subtopics:
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery
Location-Based Services - Geolocation - Geotagging
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http://www.mobilemarketer.com/cms/news/research/14731.html
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