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» Media managers at Žurnāls Santa confront a new branding dilemma concerning the Twitter “behavior” of their employees
Media managers at Žurnāls Santa confront a new branding dilemma concerning the Twitter “behavior” of their employees
Related subtopics:
Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Digital Asset Management
Working Conditions - Collective Agreements - Trade Unions - Contracts - Clause of Conscience
Mobile Blogs / Moblogs - Microblogs - Twitter
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http://en.ejo.ch/4539/ethics/who-tweets-on-behalf-of-the-media
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