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» Mediamath's Erich Wasserman on falling CPMs in online display and raising prices through optimisation
Mediamath's Erich Wasserman on falling CPMs in online display and raising prices through optimisation
Related subtopics:
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Advertising Pricing - Strategies & Rates
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
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http://www.themediabriefing.com/article/mediamath-erich-wasserman-falling-CPMs
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