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» Newspapers publishers have neither the data nor the technology to deliver individually targeted or geo-aware mobile advertising
Newspapers publishers have neither the data nor the technology to deliver individually targeted or geo-aware mobile advertising
Related subtopics:
Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery
Location-Based Services - Geolocation - Geotagging
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http://newsosaur.blogspot.it/2012/09/newspapers-getting-outsmarted-on-mobile.html
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