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» Nontraditional sources of revenue rise at McClatchy: Digital advertising and direct marketing account for 40%
Nontraditional sources of revenue rise at McClatchy: Digital advertising and direct marketing account for 40%
Related subtopics:
Direct Mail - Direct Marketing - Database Marketing - Big Data
Generating / Growing / Increasing Advertising Revenues / Sales
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Online / Rich Media / Interactive / Digital / Mobile Advertising / Marketing
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http://www.poynter.org/latest-news/mediawire/227086/nontraditional-sources-of-revenue-rise-at-mcclatchy/
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