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» Paywalls boost ad rates for some magazines and newspapers - OPA study: It's all about the subscription data
Paywalls boost ad rates for some magazines and newspapers - OPA study: It's all about the subscription data
Related subtopics:
Direct Mail - Direct Marketing - Database Marketing - Big Data
Advertising Pricing - Strategies & Rates
Subscription / Loyalty - Bundling - Churn / Retention
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
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http://adage.com/article/media/paywalls-lift-cpms-magazines-newspapers/245607/
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