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» Personalised data ‘has turned publishers into retailers’: News Corp Australia has never been more data-driven than it is now
Personalised data ‘has turned publishers into retailers’: News Corp Australia has never been more data-driven than it is now
Related subtopics:
Direct Mail - Direct Marketing - Database Marketing - Big Data
Newspaper / Press Trends
Online / Digital / Mobile / Social Media Trends
Tailored / Individualized / Customized / Personalized News / Sections / Titles / Websites - Personal Journalists
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http://www.thenewspaperworks.com.au/personalised-data-has-turned-publishers-into-retailers/
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