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» Publishers are rushing out “sponsored content” ad units to escape the clutches of the display ad market
Publishers are rushing out “sponsored content” ad units to escape the clutches of the display ad market
Related subtopics:
Advertising / Marketing Forecasts / Trends
Advertising Formats - Display Advertisements - Banners
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising
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http://blog.wan-ifra.org/2013/06/18/whats-the-problem-with-sponsored-content
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