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» Publishers are turning to branded content to supplement or replace display ads; but can ‘native’ ads scale?
Publishers are turning to branded content to supplement or replace display ads; but can ‘native’ ads scale?
Related subtopics:
Advertising / Marketing Forecasts / Trends
Advertising Formats - Display Advertisements - Banners
News Media Markets - Advertising / Marketing Communication
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising
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http://www.digiday.com/publishers/sharethis-can-native-ads-scale/
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