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» Rupert Murdoch's News International changes name to News UK: Rebranding in wake of phone-hacking scandal
Rupert Murdoch's News International changes name to News UK: Rebranding in wake of phone-hacking scandal
Related subtopics:
Phone / Internet Tapping / Hacking of / by Journalists
Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Redesigning / Restructuring / Repositioning a Newspaper / Publication / Media
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http://www.guardian.co.uk/media/2013/jun/26/rupert-murdoch-news-international-news-uk
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