Chapter Three Business Plan

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http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-advertising-spending-rebounds-in-first-quarter-20120617,0,45568.story

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http://adage.com/article/global-news/spain-drags-global-ad-spending-forecasts/235461/

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http://www.economistgroup.com/leanback/new-business-models/the-economist-groups-digital-strategy/

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http://blog.scoutanalytics.com/subscriptions/why-metered-pricing-models-maximize-revenue/

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http://www.mediapost.com/publications/article/177041/b2b-ad-pages-drop-auto-brakes.html

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http://adage.com/article/media/tablet-users-prefer-free-apps-ads-paid/235420/

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http://mashable.com/2012/06/18/hearst-magazines-mobile/

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http://www.mediapost.com/publications/article/176945/nielsen-adds-ipad-data-lowers-growth-forecast.html

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http://gigaom.com/2012/06/17/publishers-your-shares-data-is-wrong-part-one-of-two/

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http://www.emarketer.com/Article.aspx