Chapter Three Business Plan

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http://www.comscore.com/Insights/Blog/Marketing_to_the_MultiPlatform_Majority

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http://www.industryintel.com/i2report/index.cfm

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http://www.journalism.co.uk/news/study-twitter-referrals-homepage-traffic/s2/a554427/

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http://jimromenesko.com/2013/10/16/patch-now-has-some-unstaffed-sites/

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http://www.theguardian.com/media/2013/oct/18/times-deputy-editor-women-newspapers

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http://adage.com/article/media/press-sponsored-content/244817/

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http://www.clickz.com/clickz/column/2301319/the-new-mobile-reality-for-advertisers-publishers

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http://www.nytimes.com/2013/10/15/business/media/harpers-redesigns-its-web-site-and-embraces-branded-content.html

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http://www.ragan.com/Main/Articles/47421.aspx

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http://www.forbes.com/sites/jeffbercovici/2013/10/15/the-new-republic-asks-its-reporters-to-sell-subscriptions/