Chapter Three Business Plan

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http://www.themediabriefing.com/article/five-things-you-need-to-know-about-the-changing-mobile-ad-funded-economy

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http://adage.com/article/media/publishers-sponsored-content-cash-fear-backlash/244276/

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http://variety.com/2013/biz/news/news-corp-posts-profit-in-first-earnings-report-after-split-1200655015/

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http://www.journalism.co.uk/news/the-times-launches-party-conference-mobile-site/s2/a554146/

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http://www.theguardian.com/media/2013/sep/23/daily-telegraph-lloyds-wrap

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http://www.theatlantic.com/national/archive/2013/09/strange-tales-from-the-north-country-a-profitable-print-newspaper/279846/

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http://ejc.sagepub.com/content/22/3/390.2.extract

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http://www.digitaltrends.com/social-media/want-to-know-what-data-facebook-has-on-you-a-primer-on-what-you-get-and-how-to-get-it/

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http://www.digitaltrends.com/mobile/hudl-table-announced-by-tesco-in-the-uk/

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http://www.mobilecommercedaily.com/pricing-models-for-native-ad-inventory