Chapter Three Business Plan

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http://www.forbes.com/sites/jeffbercovici/2013/04/07/why-google-should-rethink-its-approach-to-sponsored-content/

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http://bits.blogs.nytimes.com/2013/04/05/fake-twitter-followers-becomes-multimillion-dollar-business/

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http://www.washingtonpost.com/business/technology/2013/04/08/adc01b52-a077-11e2-be47-b44febada3a8_story.html

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http://www.emarketer.com/Article/Australia-Attention-Fragmented-Across-Screens/1009795

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http://www.contentmatters.info/content_matters/2013/04/the-publishers-guide-to-mobile-and-tablet-development.html

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http://www.holdthefrontpage.co.uk/2013/news/weekly-paper-goes-on-air-with-launch-of-radio-show/

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http://www.poynter.org/latest-news/mediawire/209615/time-out-chicago-bought-by-parent-company-staff-report-layoff/

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http://www.digiday.com/publishers/sponsored-contents-5-biggest-hurdles/

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http://www.guardian.co.uk/media/2013/apr/08/mecom-shares-profits-warning

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http://www.adweek.com/news/advertising-branding/it-good-publishers-when-advertisers-are-distributors-148431