Chapter Three Business Plan

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http://www.guardian.co.uk/media/2012/nov/08/trinity-mirror-upgrades-profit-forecast

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http://www.editorandpublisher.com/Features/Article/Battle-for-Elk-City

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http://www.digitaltrends.com/home-theater/youtube-cutting-60-or-70-percent-of-original-funded-channels/

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http://blogs.journalism.co.uk/2012/11/12/pricing-of-the-i-newspaper-editor-on-why-20p-and-not-free/

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http://allthingsd.com/20121111/changing-channels-youtube-starts-renewing-some-but-not-all-of-its-programming-deals/

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http://www.baekdal.com/insights/debunking-the-effectiveness-of-print-advertising/q

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http://www.naa.org/Topics-and-Tools/Digital-Media/New-Revenue/2012/The-Bold-Italic-A-Gannett-Project-Build-Around-Innovation.aspx

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http://techcrunch.com/2012/11/09/can-social-media-influence-really-be-measured/

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http://www.journalism.org/analysis_report/mobile_activity_news_ranks_high

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http://blog.kissmetrics.com/the-marketers-guide-to-tumblr/