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http://searchengineland.com/the-complete-guide-to-googles-website-optimizer-15592

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http://www.amazon.com/Landing-Page-Optimization-Definitive-Conversions/dp/0470610123

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http://blog.hubspot.com/blog/tabid/6307/bid/33466/Answers-to-the-19-Most-Frequently-Asked-Questions-About-A-B-Testing.aspx

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http://www.my-seo.by/split-testirovaniya.html

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http://megamozg.ru/post/8576/

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http://lovim.net/2012/09/ab-testing-faq/

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http://bot.kz/2014/01/26113

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http://www.slideshare.net/rodrod12/2008-28570435

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http://www.books.ru/books/veb-dizain-kniga-stiva-kruga-ili-ne-zastavlyaite-menya-dumat-2-e-izdanie-544947/

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http://design4site.ru/blog/wp-content/books/web_design_stiva_kruga.pdf