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https://blog.wan-ifra.org/2020/04/24/making-the-most-out-of-paid-content-stat-the-chicago-tribune-and-the-globe-and-mail

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https://jyx.jyu.fi/bitstream/handle/123456789/46653/URN:NBN:fi:jyu-201508192706.pdf

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http://www.sociableblog.com/2017/01/19/develop-a-content-marketing-code-of-ethics/

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https://www.poynter.org/reporting-editing/2012/what-journalists-need-to-know-about-content-marketing/

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https://www.tandfonline.com/doi/abs/10.1080/1553118X.2016.1252917

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https://blog.quiet.ly/industry/content-marketings-code-of-ethics-how-its-different-from-journalisms/

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https://www.fipp.com/news/features/meredith-dramatic-increase-voice-platform

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https://mcusercontent.com/762f0a8eb935f900e5da7fb0a/files/66b1eb76-8651-4281-b5ba-633fc510f8b0/COVID19_Update_17.04.20.pdf

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https://www.fipp.com/news/industrynews/bloomberg-media-college-students-free-digital-subscriptions

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https://whatsnewinpublishing.com/huge-opportunity-for-media-companies-how-covid-19-is-shaping-media-consumption-globally-and-what-it-means-for-publishers/