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» Thomas Baekdal: TV commercials versus digital advertising: Multiple points of exposure is far better than any single channel
Thomas Baekdal: TV commercials versus digital advertising: Multiple points of exposure is far better than any single channel
Related subtopics:
Cross-Channel / Multichannel / Omnichannel Advertising / Marketing / Sales / Synergy / Partnerships
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
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http://www.baekdal.com/analysis/tv-commercials-versus-digital-advertising-/
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