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» TV networks are moving forward with developing a standardized method for proving commercials drive business results
TV networks are moving forward with developing a standardized method for proving commercials drive business results
Related subtopics:
TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
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http://adage.com/article/media/tv-networks-move-forward-attribution-model/311510/
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