Community updates

Chronological news digests

2018-04-02

How Aftenposten increased its purchase flow conversion rate from 17% to 30%

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
How To Ideas

2018-03-11

Schibsted audience analysis indicates churn likelihood, dictates communication

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
How To Ideas

2018-02-28

Reader revenue strategy: Schibsted shifts focus to 'stickiness'

Tatiana Repkova | https://blog.wan-ifra.org ... |

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Northern Europe

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Strategic / Business Planning - Business Models - Franchising
Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales

2018-02-22

Анкета-фильтр для троллей - как это работает: Норвежский сайт отсекает буйных комментаторов простеньким опросником - Андрей Мирошниченко

Tatiana Repkova | jrnlst.ru/norveg-trolls |

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Northern Europe

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Editorials / Columns / Opinion / Comments / Annotations / Trolling / Letters to the Editor
How To Ideas

2018-02-12

Not all news site visitors are created equal. Schibsted is trying to predict the ones who will pay up

Tatiana Repkova | www.niemanlab.org/2018/02 ... |

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Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2018-02-05

Schibsted retains digital subscribers with automated onboarding

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
How To Ideas

2018-02-02

Metrics and analytics in the newsroom: The impact of audience data on news practice

Tatiana Repkova | j-source.ca/article/heres ... |

Canada, Norway, United Kingdom

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European Union (=28), European Union - old (=15), Northern Europe, Northern North America, Western Europe

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America North, Europe

Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Web Analytics - Metrics
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Newsroom / Editorial Management / Workflow

2018-01-08

Aftenposten stopped chasing Facebook reach, brought in US$500,000 extra annually

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Strategic / Business Planning - Business Models - Franchising
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2017-12-22

Schibsted's Rian Liebenberg: 'We need to stock up on tech proficiency'

Tatiana Repkova | https://blog.wan-ifra.org ... |

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Northern Europe

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Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Strategic / Business Planning - Business Models - Franchising