Community updates

Chronological news digests

2011-12-01

Effectiveness of Advertising on Social Network Sites: A Case Study on Facebook - by Christian Maurer and Rona Wiegmann

Tatiana Repkova | www.springerlink.com/cont ... |

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Central Europe, European Union (=28), European Union - old (=15)

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2011-12-01

Virtual Glass City brands  Financial Times in Asia

Tatiana Repkova | www.dmnews.com/virtual-gl ... |

Hong Kong, Singapore, United Kingdom

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European Union (=28), European Union - old (=15), North Asia, South-East Asia, Western Europe

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Advertising Design / Creativity / Campaigns / Awards

2011-12-01

Why Leicester Mercury gambled on weekend price rise

Tatiana Repkova | www.pressgazette.co.uk/st ... |

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European Union (=28), European Union - old (=15), Western Europe

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Pricing Policy - Cover Price - Newspaper / Media Wars
Weekend / Saturday / Sunday Editions / Supplements

2011-12-01

Магазин «Topman» запустил интернет-журнал

Oksana Dudarieva | goo.gl/jzeuaV |

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European Union (=28), European Union - old (=15), Western Europe

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Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
Magazines

2011-11-30

The intro is the most important part of any news story: It should be direct, simple and attention-grabbing

Tatiana Repkova | www.mediahelpingmedia.org ... |

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European Union (=28), European Union - old (=15), Western Europe

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Europe, Global (1)

Journalist's Craft / Skills / Techniques / Tools
Reporting, Writing and Editing
How To Ideas

2011-11-30

Andrew Rushbass, CEO, The Economist Group: 'Lean back media: the shock of the old' (Presentation)

Tatiana Repkova | www.slideshare.net/emmatu ... |

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European Union (=28), European Union - old (=15), Western Europe

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Europe, Global (1)

Media Industry Forecasts
Online / Digital / Mobile / Social Media Trends
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Eye Track on the Page / Website
Newsprint & Other Paper Grades - Consumption - Markets

2011-11-30

Two cheers for tabloid trash

Tatiana Repkova | blogs.reuters.com/jacksha ... |

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European Union (=28), European Union - old (=15), Western Europe

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Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2011-11-30

Outgoing ALM Media CEO William Pollak: What I've learned about B2B publishing

Tatiana Repkova | www.themediabriefing.com/ ... |

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European Union (=28), European Union - old (=15), Western Europe

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Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)

2011-11-30

Claire Enders: What happens to the media industry if the economy stops growing?

Tatiana Repkova | www.themediabriefing.com/ ... |

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European Union (=28), European Union - old (=15), Western Europe

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Media Industry Forecasts

2011-11-30

The key is not whether the material online is short or long but whether it is good or bad

Tatiana Repkova | ijnet.org/stories/how-int ... |

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European Union (=28), European Union - old (=15), Southern Europe

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Feature Story - Long-Form / Short-Form / Slow / Literary Journalism
Specifics of Creating Online Content - Multimedia / Transmedia Reporting / Storytelling - Mobile Journalism (Mojo) - Real-Time / Instantaneous / Live Blogging - Live Streaming - Robots - Algorithms