Community updates

Chronological news digests

2018-07-16

Zenith: За последние два года видеореклама значительно подешевела, а её аудитория выросла на 91%

Tatiana Repkova | https://www.cossa.ru/news ... |

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European Union (=28), European Union - old (=15), Western Europe

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Europe, Global (1)

Advertising / Marketing Forecasts / Trends
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Video Advertisements

2018-07-16

HuffPost experiments with 'listening circles' in Birmingham to go beyond the London bubble: Helping local people regain trust in the media

Tatiana Repkova | https://www.journalism.co ... |

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European Union (=28), European Union - old (=15), Western Europe

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Cross-Border Distribution / Transmission / Reach
Image / Credibility / Perception / Reputation of Media / Journalism - Tabloid / Yellow / Sensationalist Press
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2018-07-16

The FT’s Tom Betts on aligning data strategy with business goals: The power of metrics and the data behind them

Tatiana Repkova | https://blog.wan-ifra.org ... |

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European Union (=28), European Union - old (=15), Western Europe

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Direct Mail - Direct Marketing - Database Marketing - Big Data
Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Web Analytics - Metrics

2018-07-13

Питера Яна поймали на публикации фальшивых отзывов о концертах и путешествиях в обмен на билеты и бесплатный постой. Его моментально уволили из The Times

Tatiana Repkova | https://themedia.center/2 ... |

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European Union (=28), European Union - old (=15), Western Europe

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Newsroom / Online Ethics - Plagiarism / Fabrication
Employment - Job Cuts - Redundancy Schemes - Layoffs
Fact-Checking / Verification - Accuracy - Fake/False News

2018-07-13

How The Telegraph is reaching teenagers with news stories on Snapchat Discover

Tatiana Repkova | https://www.journalism.co ... |

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European Union (=28), European Union - old (=15), Western Europe

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Targeting / Engaging Children / Young Reader / Audience

2018-07-12

Как The Telegraph гарантировал эффективность нативной рекламы

Tatiana Repkova | https://themedia.center/2 ... |

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European Union (=28), European Union - old (=15), Western Europe

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TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2018-07-12

More than 11,000 stories created under the BBC’s Local News Partnerships scheme and shared with regional news media organisations this year

Tatiana Repkova | https://www.thedrum.com/o ... |

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European Union (=28), European Union - old (=15), Western Europe

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Collaboration / Cooperation - Synergy
Acquiring / Providing / Sharing / Reposting Content - Widgets - Embedding
Regional Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2018-07-11

How The Telegraph ties native ads to brand metrics

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Western Europe

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TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2018-07-10

The Times и Sunday Times сообщили о 500 тысячах подписчиков: Впервые цифровых подписок стало больше, чем бумажных

Tatiana Repkova | https://themedia.center/2 ... |

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European Union (=28), European Union - old (=15), Western Europe

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Newspaper / Press Trends
Online / Digital / Mobile / Social Media Trends
Subscription / Loyalty - Bundling - Churn / Retention

2018-07-10

The Financial Times mixes journalism with performance to engage wider audiences: Creative approaches to storytelling

Tatiana Repkova | https://www.journalism.co ... |

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European Union (=28), European Union - old (=15), Western Europe

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Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Specifics of Creating Online Content - Multimedia / Transmedia Reporting / Storytelling - Mobile Journalism (Mojo) - Real-Time / Instantaneous / Live Blogging - Live Streaming - Robots - Algorithms