Community updates

Chronological news digests

2018-02-21

Print and digital newsbrands actually reach more adults in the UK than Google, according to Newsworks

Tatiana Repkova | www.thedrum.com/opinion/2 ... |

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European Union (=28), European Union - old (=15), Western Europe

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Competitiveness
Advertising / Marketing Forecasts / Trends
Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery

2018-02-20

Evening Standard deputy editor Charlotte Ross tells equality debate that 'right now is a very good time to be a woman in journalism'

Tatiana Repkova | www.pressgazette.co.uk/ev ... |

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European Union (=28), European Union - old (=15), Western Europe

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Diversity in Newsrooms / Media - Ageism - Genderism - Sexism - Harassment - Discrimination - Minorities

2018-02-19

‘A different model’: Why the BBC centralized its VR team

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Western Europe

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Organization Structures of Media Companies
Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence

2018-02-19

News UK to advertisers: Run your Facebook ads on our sites

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Western Europe

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Competitiveness
Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2018-02-16

On the hunt for subscriber growth, US publications look abroad

Tatiana Repkova | https://digiday.com/media ... |

Canada, United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Subscription / Loyalty - Bundling - Churn / Retention
Cross-Border Distribution / Transmission / Reach

2018-02-15

How the Guardian’s Instagram strategy is winning new readers

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Western Europe

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement

2018-02-15

The Guardian’s new podcast player for the web tries to make listening a little more interactive (but not interruptive)

Tatiana Repkova | www.niemanlab.org/2018/02 ... |

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European Union (=28), European Union - old (=15), Western Europe

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Increasing Interactivity With Readers / Audience
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals

2018-02-14

Подписная бизнес-модель против рекламной: Британская Financial Times зарабатывает на подписке больше, чем на рекламе - Андрей Мирошниченко

Tatiana Repkova | jrnlst.ru/fin-times |

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European Union (=28), European Union - old (=15), Western Europe

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Strategic / Business Planning - Business Models - Franchising
Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Subscription / Loyalty - Bundling - Churn / Retention

2018-02-14

‘Not just an add-on’: The Evening Standard bolsters its e-commerce revenue through ticket sales

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Western Europe

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Ecommerce / Social Commerce / Money Transfer by Media - Readers / Audience Clubs
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)

2018-02-14

‘TV should build a walled garden’: ITV on the realities of TV addressability

Tatiana Repkova | https://digiday.com/marke ... |

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European Union (=28), European Union - old (=15), Western Europe

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV