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2018-10-02

Schibsted’s chatbot reduces e-mail inquiries
Tatiana Repkova | https://www.inma.org/blog ... |
Norway
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Northern Europe
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Europe
Email Messages / Newsletters / Advertising / Marketing - Spam
Written Communication
Communicating With Customers and Public
Text Messages / SMS Alerts / Push notifications / Chat Apps / Chat Bots
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2018-09-30

Even newsrooms ‘without the muscles’ of global brands can adopt ‘strong’ data strategies
Tatiana Repkova | https://blog.wan-ifra.org ... |
Denmark
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European Union (=28), European Union - old (=15), Northern Europe
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Europe
Direct Mail - Direct Marketing - Database Marketing - Big Data
How To Ideas
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2018-09-28

Sweden's MittMedia shows how 'co-opetition' pays off
Tatiana Repkova | https://blog.wan-ifra.org ... |
Sweden
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European Union (=28), European Union - old (=15), Northern Europe
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Europe
Competitiveness
Collaboration / Cooperation - Synergy
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2018-09-28

Danish publisher TV Midtvest: 'I never want to be this dependent on one platform': Can your publication survive without Facebook?
Tatiana Repkova | https://www.journalism.co ... |
Denmark
,
European Union (=28), European Union - old (=15), Northern Europe
,
Europe
Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
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2018-09-27

Most Western Europeans prefer TV news while use of print outlets lags
Tatiana Repkova | www.pewresearch.org/fact- ... |
Denmark, France, Germany, Italy, Netherlands, Spain, Sweden, United Kingdom
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European Union (=28), European Union - old (=15), Northern Europe, Southern Europe, Western Europe
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Europe
TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
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2018-09-26

Business Insider unifies programmatic ad buying across all European editions
Tatiana Repkova | https://digiday.com/media ... |
France, Germany, Italy, Netherlands, Poland, Spain, Sweden, United Kingdom, United States of America
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Central Europe, European Union (=28), European Union - new (=13), European Union - old (=15), Northern Europe, Northern North America, Southern Europe, Western Europe
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America North, Europe
Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Advertising / Marketing Forecasts / Trends
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
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2018-09-21

How Norway's DN built its audience engagement team
Tatiana Repkova | https://blog.wan-ifra.org ... |
Norway
,
Northern Europe
,
Europe
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
How To Ideas
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2018-09-21

Building an audience engagement team the Dagens Næringsliv way
Tatiana Repkova | https://blog.wan-ifra.org ... |
Norway
,
Northern Europe
,
Europe
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
How To Ideas
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2018-09-18

Old media giants turn to VC for their next act: From marketplaces to VR, media giants seek relevance through startup investing
Tatiana Repkova | https://techcrunch.com/20 ... |
Germany, Norway, South Africa, United States of America
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European Union (=28), European Union - old (=15), Northern Europe, Northern North America, Southern Africa, Western Europe
,
Africa, America North, Europe
Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
Newspaper / Press Trends
Online / Digital / Mobile / Social Media Trends
News Media Markets - Ownership & Investment
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2018-09-12

Data insights from one of Denmark's leading tabloids, Ekstra Bladet: The KPI’s are aligned across the live, tactical, and strategic levels
Tatiana Repkova | https://blog.wan-ifra.org ... |
Denmark
,
European Union (=28), European Union - old (=15), Northern Europe
,
Europe
Direct Mail - Direct Marketing - Database Marketing - Big Data
How to Learn What Readers Want to Read
Measuring Performance - Key Performance Indicators (KPIs) - Benchmarking
How To Ideas