Community updates

Chronological news digests

2017-12-06

В 2017 году интернет наконец обогнал ТВ по расходам на рекламу: К 2020 году расходы на диджитал составят 50% всех рекламных расходов.

Tatiana Repkova | www.cossa.ru/news/185297/ |

TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Advertising / Marketing Forecasts / Trends

2017-12-06

Обзор медиа- и рекламной стратегии Facebook к концу 2017 года

Tatiana Repkova | https://themedia.center/2 ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Recommended Literature / Books / Blogs - Online - Digital - Mobile - Social

2017-12-06

Как проводить фактчекинг?

Tatiana Repkova | newreporter.org/2017/12/0 ... |

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CIS, Central and South-Western Asia

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Asia, Asia / Europe, Global (1)

Journalist's Craft / Skills / Techniques / Tools
Fact-Checking / Verification - Accuracy - Fake/False News

2017-12-06

Major publishers have fallen victim to domain spoofing: Can your business avoid the same fate?

Tatiana Repkova | https://digiday.com/spons ... |

Advertising / Marketing Forecasts / Trends
Billing Methods Online - Pay per View / Click / Action / Sale / Call / Follower / Touch / Engagement / Gaze / Emotion - Click-fraud / Bots

2017-12-05

YouTube пообещал нанять 10 000 модераторов в течение года: Так сервис планирует бороться с треш-контентом (и кризисом доверия рекламодателей)

Tatiana Repkova | www.cossa.ru/news/185254/ |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Video Packages / Footage / YouTube - Vodcasting - Animation
Comment Moderator

2017-12-05

Facebook запустит мессенджер для детей младше 13 лет

Tatiana Repkova | jourdom.ru/news/98921 |

United States of America

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Northern North America

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America North, Global (1)

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Targeting / Engaging Children / Young Reader / Audience
Text Messages / SMS Alerts / Push notifications / Chat Apps / Chat Bots

2017-12-05

When opinion becomes legislative facts - Thomas Baekdal

Tatiana Repkova | https://www.baekdal.com/a ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Europe, Global (1)

Facts and Opinion
Editorials / Columns / Opinion / Comments / Annotations / Trolling / Letters to the Editor

2017-12-04

Google и Facebook получат контроль над 84% мирового рынка цифровой рекламы

Tatiana Repkova | www.interfax.ru/business/ ... |

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Fair Trading / Competition - Monopoly / Trusts
Advertising / Marketing Forecasts / Trends
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery

2017-12-04

Accessnow.org — бесплатная служба поддержки по цифровой безопасности для журналистов

Tatiana Repkova | newreporter.org/2017/12/0 ... |

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CIS, Central and South-Western Asia

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Asia, Asia / Europe, Global (1)

Protection and Safety of Journalists
Cybersecurity - Hackers - Blocked Websites - Cybercrime - Cyberbullying - Spam - Fake Views

2017-12-04

Artificial Intelligence still isn't a game changer - Leonid Bershidsky

Tatiana Repkova | https://www.bloomberg.com ... |

United States of America

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Northern North America

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America North, Global (1)

Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Content Aggregation / Curation - Human Algorithm / Filter - Robots - Artificial Intelligence
Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence