Community updates

Chronological news digests

2018-04-02

How Aftenposten increased its purchase flow conversion rate from 17% to 30%

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
How To Ideas

2018-03-26

2018-03-11

Schibsted audience analysis indicates churn likelihood, dictates communication

Tatiana Repkova | https://www.inma.org/blog ... |

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Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
How To Ideas

2018-03-05

Helsingin Sanomat targets younger audience, digital subscriptions rebound

Tatiana Repkova | https://www.inma.org/blog ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Subscription / Loyalty - Bundling - Churn / Retention
Targeting / Engaging Children / Young Reader / Audience

2018-03-05

A marketing campaign that works: The Swedish financial daily Omni Ekonomi set out to establish itself as the financial news provider that made it all simple

Tatiana Repkova | https://www.garciamedia.c ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Advertising Design / Creativity / Campaigns / Awards

2018-03-01

Common sense wanted: Resilience to ‘post-truth’ and its predictors in the new media literacy index 2018 – OSI

Tatiana Repkova | osi.bg/downloads/File/201 ... | ,

Baltics, Central Europe, European Union (=28), European Union - new (=13), European Union - old (=15), Middle East, Northern Europe, South-Eastern Europe, Southern Europe, Western Europe

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Propaganda / Malinformation / Misinformation / Disinformation / Information Wars
Media / News Literacy / Critical Thinking
Fact-Checking / Verification - Accuracy - Fake/False News

2018-03-01

Финские печатные СМИ обгоняют по популярности сетевые порталы: Только молодые люди до 20 лет является почитателями Интернет-изданий

Tatiana Repkova | https://www.kompravda.eu/ ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Newspaper / Press Trends
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
What Young Reader / Audience Wants / Does

2018-02-28

Reader revenue strategy: Schibsted shifts focus to 'stickiness'

Tatiana Repkova | https://blog.wan-ifra.org ... |

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Northern Europe

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Strategic / Business Planning - Business Models - Franchising
Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales