Community updates

Chronological news digests

2015-12-14

What is the optimal length of a video ad? There's no optimal length

Tatiana Repkova | https://www.clickz.com/cl ... |

TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Video Advertisements

2015-12-14

Five takeaways from the Tow Center’s new virtual reality report

Tatiana Repkova | ijnet.org/en/blog/five-ta ... |

United States of America

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Northern North America

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Augmented / Virtual Reality - Three-dimensional space (3D) - Immersive Journalism - Artificial Intelligence

2015-12-14

Ilta-Sanomat's lessons about creating a successful video strategy with its ISTV: Audiences want native online video content

Tatiana Repkova | www.inma.org/blogs/video- ... |

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European Union (=28), European Union - old (=15), Northern Europe

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Video Packages / Footage / YouTube - Vodcasting - Animation
How To Ideas

2015-12-14

El Colombiano’s innovation lab reinvents company from Web site to culture

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

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Latin America, Northern South America

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America North / America South, America South

News / Media Innovation

2015-12-14

Data-informed: How the Guardian and the FT use newsroom analytics

Tatiana Repkova | https://www.journalism.co ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Web Analytics - Metrics
How To Ideas

2015-12-14

How GM shifts from cars to mobility (and other media analogies) - Earl J. Wilkinson

Tatiana Repkova | www.inma.org/blogs/earl/p ... |

United States of America

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications

2015-12-14

CNN International is moving beyond the click-through rate

Tatiana Repkova | digiday.com/publishers/cn ... |

United States of America

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Northern North America

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TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement

2015-12-14

The South China Morning Post's ten-year-old paywall falls, independence 'stays intact'

Tatiana Repkova | www.gxpress.net/scmp-payw ... |

China, Hong Kong

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Independence of the Press / Media
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
News Media Markets - Ownership & Investment

2015-12-14

Statewide print newspaper in North Carolina launches next year at time when industry is struggling

Tatiana Repkova | raleighco.com/media-circu ... |

United States of America

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Northern North America

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Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups

2015-12-14

Washington Post widens online lead over New York Times in November

Tatiana Repkova | digiday.com/publishers/wa ... |

United States of America

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Northern North America

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement