Community updates

Chronological news digests

2013-02-20

Digital Media Strategies: IPC head of subscription marketing on the stairway to data heaven

Tatiana Repkova | www.themediabriefing.com/ ... |

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European Union (=28), European Union - old (=15), Western Europe

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Subscription / Loyalty - Bundling - Churn / Retention
How To Ideas

2013-02-20

The Economist: 'Three-quarters of new subscribers are buying print'

Tatiana Repkova | www.pressgazette.co.uk/co ... |

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European Union (=28), European Union - old (=15), Western Europe

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Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Subscription / Loyalty - Bundling - Churn / Retention
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2013-02-20

Gazeta Wyborcza's multiple paywalls; from weekly supplements to supplementary revenue

Tatiana Repkova | blog.wan-ifra.org/2013/02 ... |

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Central Europe, European Union (=28), European Union - new (=13)

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Special / Topical Supplements and Sections / Editions / Websites / Webpages / Projects
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2013-02-20

Особенности психики и манипуляция потребителем

Tatiana Repkova | reklamaster.com/news/id/3 ... |

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CIS, Eastern Europe

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Asia / Europe, Europe

Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
How To Ideas

2013-02-20

Уральские издатели предложили меры поддержки бизнеса, торгующего прессой

Tatiana Repkova | www.rg.ru/2013/02/20/reg- ... |

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CIS, Eastern Europe

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Asia / Europe, Europe

State / Government Support (other than subsidies)
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands

2013-02-20

Минкомсвязи задумало реформу "Почты России", разделив ее на сеть обслуживания населения и логистическую инфраструктуру

Tatiana Repkova | www.kommersant.ru/doc/2131371 |

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CIS, Eastern Europe

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Asia / Europe, Europe

Postal Services & Tariffs

2013-02-20

Прессу лечат БАД: Реклама в печати показала минимальный рост

Tatiana Repkova | www.kommersant.ru/doc/2131358 |

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CIS, Eastern Europe

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Asia / Europe, Europe

Advertising / Marketing Forecasts / Trends
Tobacco & Alcohol Advertising
News Media Markets - Advertising / Marketing Communication

2013-02-20

Cуд должен вынести приговор, который может ограничить информирование СМИ органами федеральной власти

Tatiana Repkova | www.ng.ru/world/2013-02-2 ... |

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European Union (=28), European Union - old (=15), Western Europe

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Freedom of Expression / Information / Press - Access to Information - Press Credentials - Accreditation

2013-02-20

Впервые рассчитаны средние цены на газеты и журналы в московской рознице

Tatiana Repkova | re-port.ru/press/vpervye_ ... |

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CIS, Eastern Europe

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Asia / Europe, Europe

Magazines
Pricing Policy - Cover Price - Newspaper / Media Wars

2013-02-20

Рынок контекстной рекламы в России в 2012 г. вырос на 44%: итоги года, тренды, перспективы

Tatiana Repkova | www.cossa.ru/articles/152 ... |

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CIS, Eastern Europe

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Asia / Europe, Europe

Advertising / Marketing Forecasts / Trends
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery
News Media Markets - Advertising / Marketing Communication