Community updates

Chronological news digests

2018-02-12

Thoughtful neuromarketing helps better target ads: New insights for designing powerful print ads

Tatiana Repkova | https://www.inma.org/blog ... |

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European Union (=28), European Union - old (=15), Western Europe

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Europe, Global (1)

Print Advertising / Marketing Effectiveness - Metrics

2018-02-12

Is Facebook for old people? Over-55s flock in as the young leave

Tatiana Repkova | https://www.theguardian.c ... |

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European Union (=28), European Union - old (=15), Western Europe

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Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Targeting / Engaging Seniors

2018-02-12

An alternative to the mobile internet as we know it? CAST tests hyperlocal news network

Tatiana Repkova | https://www.journalism.co ... |

Armenia, United Kingdom

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CIS, Central and South-Western Asia, European Union (=28), European Union - old (=15), Western Europe

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Asia, Asia / Europe, Europe

Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2018-02-12

The pivot to ‘clubscription’: Subscriber models and clubs are merging

Tatiana Repkova | https://www.fipp.com/news ... |

South Africa, United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Southern Africa, Western Europe

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Africa, America North, Europe

Online / Digital / Mobile / Social Media Trends
Subscription / Loyalty - Bundling - Churn / Retention
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2018-02-12

European publishers look to digital subscriptions to reduce platform dependency - Axel Springer survey

Tatiana Repkova | https://digiday.com/media ... |

France, Germany, Spain, United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Southern Europe, Western Europe

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America North, Europe

Strategic / Business Planning - Business Models - Franchising
Online / Digital / Mobile / Social Media Trends
Subscription / Loyalty - Bundling - Churn / Retention

2018-02-09

YouTube channel Real Stories gets 1 million daily YouTube views

Tatiana Repkova | https://digiday.com/media ... |

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European Union (=28), European Union - old (=15), Western Europe

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Video Packages / Footage / YouTube - Vodcasting - Animation

2018-02-08

5 ways newsrooms covered the Winter Olympics 2018 with interactives and data visualisations

Tatiana Repkova | https://www.journalism.co ... |

United Kingdom, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

Increasing Interactivity With Readers / Audience
Covering / Reporting Sports
Graphic Design - Responsive Web Design - Visual Journalism - Awards - Infographics - Internet Memes - Maps
Data / Database Journalism

2018-02-08

Premium editorial sites outperform social media for long-term memory encoding

Tatiana Repkova | https://www.fipp.com/news ... |

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European Union (=28), European Union - old (=15), Western Europe

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Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2018-02-08

ACMG будет напрямую издавать L’Officiel в Германии

Tatiana Repkova | jourdom.ru/news/100196 |

Germany, Russia

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CIS, Eastern Europe, European Union (=28), European Union - old (=15), Western Europe

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Asia / Europe, Europe

Cross-Border Distribution / Transmission / Reach
Covering Art / Culture - TV / Theatre Listings - Theatre / Movie / Book Reviews
News Media Markets - Ownership & Investment

2018-02-08

“Us”, “them”, and “the rest”: Foreign news in the Czech media

Tatiana Repkova | https://en.ejo.ch/special ... |

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Central Europe, European Union (=28), European Union - new (=13)

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Covering / Reporting International / Foreign Affairs / Diplomacy