Community updates

Chronological news digests

2017-10-26

Swedish proposal: The radio and television fee should be abolished and replaced with an earmarked tax

Tatiana Repkova | www.nordicom.gu.se/en/lat ... |

,

European Union (=28), European Union - old (=15), Northern Europe

,

Strategic / Business Planning - Business Models - Franchising
TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Profit / Income Tax - Other Taxes / Levies / Fees

2017-10-26

Five ways Evening Standard and Independent are re-inventing advertising: Cross-platform campaigns

Tatiana Repkova | https://www.fipp.com/news ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Cross-Channel / Multichannel / Omnichannel Advertising / Marketing / Sales / Synergy / Partnerships
How To Ideas

2017-10-26

How the Guardian found 800,000 paying readers

Tatiana Repkova | www.thedrum.com/opinion/2 ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content

2017-10-25

'Downright Orwellian': Journalists decry Facebook experiment's impact on democracy

2017-10-25

How Germany’s Bild evaluated Instant Articles: No platform met all requirements

Tatiana Repkova | https://blog.wan-ifra.org ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands

2017-10-25

‘The art of buying crap’: The Guardian wants publishers to unite to clean up programmatic

Tatiana Repkova | https://digiday.com/media ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying

2017-10-25

How The Times of London drives its 1.8 million registered-access users to subscribe

Tatiana Repkova | https://digiday.com/media ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Subscription / Loyalty - Bundling - Churn / Retention
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
How To Ideas

2017-10-24

Financial Times calls for wider uptake of ‘attention-based’ ad metrics among digital marketers

Tatiana Repkova | www.thedrum.com/news/2017 ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2017-10-24

Facebook убрал из новостной ленты записи издателей: Охваты СМИ упали в четыре раза

2017-10-24

The Belgian investigative news site Apache: “Maybe it is a purist attitude we have, but we believe that being funded by your readers is the best guarantee for independence”

Tatiana Repkova | www.niemanlab.org/2017/10 ... |

,

European Union (=28), European Union - old (=15), Western Europe

,

Independence of the Press / Media
Strategic / Business Planning - Business Models - Franchising
Investigative / Watchdog Journalism - Accountability Reporting - Covering Corruption - Transparency - Whistleblowers