Community updates

Chronological news digests

2015-07-31

Fairfax, Mi9 launch mobile programmatic exchange

Tatiana Repkova | www.thenewspaperworks.com ... |

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Australia & Oceania

Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
Web Content Syndication - Rich Site Summary - Really Simple Syndication (RSS) - News Aggregators

2015-07-30

Value in subscription-based news brands - Fairfax Media chief executive Greg Hywood

Tatiana Repkova | www.thenewspaperworks.com ... |

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Australia & Oceania

Strategic / Business Planning - Business Models - Franchising
Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Subscription / Loyalty - Bundling - Churn / Retention

2015-07-28

News.com.au has benefited from a 23 per cent jump in financial readers year-to-year

Tatiana Repkova | www.thenewspaperworks.com ... |

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Australia & Oceania

Financial Newspapers / Publications / Media - Business-to-Business Press (B2B)
Online / Digital / Mobile / Social Media Trends
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2015-07-26

Multi-channel holiday retail promotions lift circulation for NZ House & Garden: Direct mail was the key facet

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

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Australia & Oceania

Direct Mail - Direct Marketing - Database Marketing - Big Data
Magazines
Cross-Channel / Multichannel / Omnichannel Advertising / Marketing / Sales / Synergy / Partnerships
Promotion - Games - Free Gifts to Increase Circulation - Motivational Objects
Single Copy Sales
News Media Markets - Circulation & Distribution -Transmission

2015-07-09

В Новой Зеландии троллинг в интернете стал уголовным преступлением

Tatiana Repkova | https://lenta.ru/news/201 ... |

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Australia & Oceania

Media / Press / Web Laws / Regulations
Covering / Reporting Crime - Criminal Proceedings - Presumption of Innocence
Editorials / Columns / Opinion / Comments / Annotations / Trolling / Letters to the Editor

2015-07-09

В Новой Зеландии троллинг в интернете стал уголовным преступлением

Tatiana Repkova | lenta.ru/news/2015/07/09/ ... |

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Australia & Oceania

Media / Press / Web Laws / Regulations
Editorials / Columns / Opinion / Comments / Annotations / Trolling / Letters to the Editor
Cybersecurity - Hackers - Blocked Websites - Cybercrime - Cyberbullying - Spam - Fake Views

2015-07-09

Nine in 10 Australians are exposed to newspapers every month

Tatiana Repkova | www.thenewspaperworks.com ... |

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Australia & Oceania

Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2015-07-03

Fairfax to restructure South Australia regionals

Tatiana Repkova | www.thenewspaperworks.com ... |

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Australia & Oceania

Redesigning / Restructuring / Repositioning a Newspaper / Publication / Media
Regional Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media

2015-07-01

Fairfax NZ redesigns its community newspapers

Tatiana Repkova | www.thenewspaperworks.com ... |

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Australia & Oceania

Redesigning / Restructuring / Repositioning a Newspaper / Publication / Media
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content

2015-06-25

Saatchi creative head: Digital shift has gone too far, print is a more powerful medium than most people realise

Tatiana Repkova | www.thenewspaperworks.com ... |

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Australia & Oceania, Global (1)

Advertising / Marketing Forecasts / Trends
Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics