Community updates

Chronological news digests

2014-06-25

Content and the 90:10 rule: Brands, spend only 10% of your content budget on actually producing content

Tatiana Repkova | socialmediatoday.com/rich ... |

United States of America

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Northern North America

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America North, Global (1)

Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
How To Ideas
Content Marketing // Branded / Sponsored / Custom Content / Journalism / Integration / Entertainment // Native Advertising

2014-06-25

7 easy ways to recycle your blogposts

Tatiana Repkova | socialmediatoday.com/jerr ... |

United States of America

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Northern North America

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America North, Global (1)

Acquiring / Providing / Sharing / Reposting Content - Widgets - Embedding
Weblogs / Blogs - Photoblogs - Videoblogs / Vlogs - Bloggers - Influencers
How To Ideas

2014-06-25

Ideas for developing a mobile-focused culture - Steve Buttry

Tatiana Repkova | stevebuttry.wordpress.com ... |

United States of America

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Northern North America

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Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Managing a Change
New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation
How To Ideas

2014-06-25

New data reveals reader interaction: Enhanced Media Metrics Australia’s (emma) engagement survey

Tatiana Repkova | www.thenewspaperworks.com ... |

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Australia & Oceania

Readership / Audience - Marketing Research / Surveys - Opinion Polls
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Increasing Interactivity With Readers / Audience

2014-06-24

How to use Google Analytics: Getting started

Tatiana Repkova | www.socialmediaexaminer.c ... |

Web Analytics - Metrics
Journalist's Craft / Skills / Techniques / Tools
Recommended Literature / Books / Blogs - Marketing - Readership - Audience
Recommended Literature / Books / Blogs - Online - Digital - Mobile - Social
How To Ideas

2014-06-24

IAB report: Programmatic accounts for 28 percent of UK display advertising

Tatiana Repkova | www.themediabriefing.com/ ... |

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European Union (=28), European Union - old (=15), Western Europe

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Advertising / Marketing Forecasts / Trends
Time-Sensitive Advertising / Ad Scheduling - Dayparting / Real-Time Bidding - Programmatic Buying
Advertising Formats - Display Advertisements - Banners

2014-06-24

Lessons from the ‘Media Trial of the Century’: Democracy suffered as politicians bowed to Murdoch’s media power

Tatiana Repkova | www.mediainitiative.org.u ... |

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European Union (=28), European Union - old (=15), Western Europe

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Phone / Internet Tapping / Hacking of / by Journalists
Press / Media Concepts - Role of Media

2014-06-24

How mobile reporting is reducing maternal mortality in India

Tatiana Repkova | discover.isif.asia/2014/0 ... |

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Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Mobile Ereader Platforms / Devices / Applications - Tablet / Phablet / HTML5 / Ebook / Esingle / Epub
Mobile Telephony / VOIP (Skype) & Newspaper Editions / News Campaigns / Smart Phones / Applications
Targeting / Engaging Female Readers / Audience
Female Image in Advertising / Media
Press / Media Concepts - Role of Media

2014-06-24

Читая классиков: Дж. Гербнер et al «Living with Television» - Василий Гатов

Tatiana Repkova | goo.gl/5NbY76 |

Russia, United States of America

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CIS, Eastern Europe, Northern North America

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America North, Asia / Europe, Europe, Global (1)

TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Readership / Audience - Marketing Research / Surveys - Opinion Polls
Press / Media Concepts - Role of Media
Recommended Literature / Books / Blogs - Marketing - Readership - Audience
Recommended Literature / Books / Blogs - Media Freedom & Laws
Propaganda / Malinformation / Misinformation / Disinformation / Information Wars