Community updates

Chronological news digests

2014-05-09

Email promotions catch the eye of Quebec web users: Theater, cinema and event tickets

Tatiana Repkova | goo.gl/ryLTCI |

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Northern North America

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TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Email Messages / Newsletters / Advertising / Marketing - Spam

2014-05-06

Toronto Star keeps revenue-building ideas coming with “Idea Factory” concept

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

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Northern North America

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Strategic / Business Planning - Business Models - Franchising
Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
How To Ideas

2014-05-04

9 lessons Postmedia learned from cross-platform audience research

Tatiana Repkova | www.inma.org/blogs/value- ... |

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Northern North America

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Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
New Media - Multimedia - Cross-Media Publishing - Convergence - Integrating / Separating Print & Online Operations - Digital Transformation

2014-04-22

Surveys say most people still like their live TV linear

Tatiana Repkova | www.fiercecable.com/story ... |

Canada, France, United States of America

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European Union (=28), European Union - old (=15), Northern North America, Western Europe

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America North, Europe

TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Readership / Audience - Marketing Research / Surveys - Opinion Polls

2014-04-22

The new normal among Canadian media brands: Innovation, re-designed formats, partnerships, video, ...

Tatiana Repkova | www.inma.org/blogs/innova ... |

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Northern North America

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Newspaper / Press Trends
Magazine Trends
Online / Digital / Mobile / Social Media Trends
Collaboration / Cooperation - Synergy
Redesigning / Restructuring / Repositioning a Newspaper / Publication / Media
Redesigning / Restructuring / Optimizing Websites / Mobile Applications - Web Development
Video Packages / Footage / YouTube - Vodcasting - Animation
News / Media Innovation

2014-04-22

Visual storytelling site Storybird adds longform option for the school-age set

Tatiana Repkova | gigaom.com/2014/04/22/vis ... |

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Northern North America

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Targeting / Engaging Children / Young Reader / Audience
Feature Story - Long-Form / Short-Form / Slow / Literary Journalism
Photojournalism / Visual Journalism / Storytelling - Photos - Pictures - Illustrations - Images
Graphic Design - Responsive Web Design - Visual Journalism - Awards - Infographics - Internet Memes - Maps

2014-04-14

Postmedia продает рекламодателям решения, основанные на аудиториях, а не на платформах

Tatiana Repkova | redactor.in.ua/ru/actual/ ... |

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Northern North America

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Serving Advertising / Marketing Clients
Print Advertising / Marketing Effectiveness - Metrics
TV / Radio / Online / Mobile / Social Media Advertising / Marketing Effectiveness - Metrics

2014-04-08

Winnipeg Free Press partners with health authority on niche print product, brings in new revenue

Tatiana Repkova | www.inma.org/blogs/ideas/ ... |

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Northern North America

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Generating / Growing New Revenue (other than Advertising / Circulation / Readership Sales)
Collaboration / Cooperation - Synergy
Covering / Reporting Medical Care / Health / Illness / Disabilities / Drugs / Alcohol / Drinking
Market Segmentation - Audience Fragmentation - Niche Publishing - Microtargeting

2014-04-01

Magazine launches up 67 percent in 2014’s first quarter - MediaFinder.com

Tatiana Repkova | www.abmassociation.com/Ne ... |

Canada, United States of America

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Northern North America

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Launches of Newspapers / Publications / Standalone News Websites / Other Media - Startups
Magazines
Magazine Trends