Community updates

Chronological news digests

2017-12-07

Can 5,000 strangers have a productive Facebook dialogue? Spaceship Media is about to try

Tatiana Repkova | www.niemanlab.org/2017/12 ... |

United States of America

,

Northern North America

,

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Targeting / Engaging Female Readers / Audience

2017-12-07

The 3 types of news subscribers: Why they pay and how to convert them

Tatiana Repkova | https://www.americanpress ... |

United States of America

,

Northern North America

,

Subscription / Loyalty - Bundling - Churn / Retention
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience

2017-12-07

NYTimes: We want to make 2018 the year of audience; establishing three new leadership positions

Tatiana Repkova | https://www.nytco.com/yea ... |

United States of America

,

Northern North America

,

Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement
Online Job Descriptions

2017-12-06

The journey from print to radio storytelling: A guide for navigating a new landscape - NPR

Tatiana Repkova | training.npr.org/audio/th ... |

United States of America

,

Northern North America

,

TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Digital TV / Radio - Web TV - Internet Protocol TV (IPTV) - Internet TV - Webcast - Mobile TV - Smart TV - Connected TV - Live Streaming
Recommended Literature / Books / Blogs - Editorial content

2017-12-06

Why Evian now spends 80 percent of its marketing budget on digital media

Tatiana Repkova | https://digiday.com/marke ... |

United States of America

,

Northern North America

,

Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Advertising / Marketing Forecasts / Trends
News Media Markets - Advertising / Marketing Communication

2017-12-06

In a post-scale era, publishers reposition audience development to pursue loyalty and subs

Tatiana Repkova | https://digiday.com/media ... |

United States of America

,

Northern North America

,

Online / Digital / Mobile / Social Media Trends
Subscription / Loyalty - Bundling - Churn / Retention
Increasing Readership / Audience / Traffic / Engagement - Improving User Experience - Audience Development / Embracement

2017-12-06

Have digital-born media expanded too far, too fast? - Reuters Institute report

Tatiana Repkova | en.ejo.ch/media-economics ... |

France, Germany, Netherlands, United Kingdom, United States of America

,

European Union (=28), European Union - old (=15), Northern North America, Western Europe

,

America North, Europe

Online / Digital / Mobile / Social Media Trends
Cross-Border Distribution / Transmission / Reach

2017-12-06

Is it time to break up Amazon, Apple, Facebook, or Google?

Tatiana Repkova | https://hbswk.hbs.edu/ite ... |

United States of America

,

Northern North America

,

Social Media Marketing / Advertising / Management / Optimization (SMO) - Social Reader
Fair Trading / Competition - Monopoly / Trusts
Reader / User / Content / Search / Contextual / Behavioral / Predictive Advertising / Targeting - Geolocation - Sponsored Links - Paid Discovery
Web Search Market / Technology / Practices - Search Engine Optimization (SEO) - Voice Search Optimization (VSO)

2017-12-06

The FCC is swiftly changing national media policy. What does that mean on the local level?

Tatiana Repkova | www.niemanlab.org/2017/12 ... |

United States of America

,

Northern North America

,

Media / Press / Web Laws / Regulations
Local / Hyperlocal / Community Newspapers / Publications / Titles / Editions / Sections / Supplements / Websites / Webpages / Media / News / Content
News Media Markets - Ownership & Investment

2017-12-06

NPR has a new guide for print reporters who want to work in radio

Tatiana Repkova | https://www.poynter.org/n ... |

United States of America

,

Northern North America

,

TV / Radio / Broadcasting Companies / Networks / Platforms / Activity - Slow TV
Journalist's Craft / Skills / Techniques / Tools
Recommended Literature / Books / Blogs - Editorial content
Employee Handbooks / Policy Manuals / Guidelines
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals