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2019-06-18

Aftenposten Junior generates revenue, extends brand with award-nominated book
Tatiana Repkova | https://www.inma.org/blog ... |
Norway
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Northern Europe
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Europe
Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Targeting / Engaging Children / Young Reader / Audience
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2019-06-17

Inside Schibsted’s goal to reach $115m in reader revenue by 2020
Tatiana Repkova | https://digiday.com/media ... |
Norway
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Northern Europe
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Europe
Generating / Growing / Increasing Circulation / Readership / Audience Revenue / Sales
Selling / Monetizing Online / Digital Content - Paywalls / Meters / Membership - Payment Channels - Free Online Content
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2019-06-12

How Norwegian publisher Aller Media balances subscriptions and ad revenue
Tatiana Repkova | https://digiday.com/media ... |
Norway
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Northern Europe
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Europe
Strategic / Business Planning - Business Models - Franchising
Subscription / Loyalty - Bundling - Churn / Retention
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2019-06-11

Nordic warrior: Transforming revenue models at Schibsted
Tatiana Repkova | https://www.fippcongress. ... |
Norway
,
Northern Europe
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Europe
Strategic / Business Planning - Business Models - Franchising
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2019-06-11

Even people who like paying for news usually only pay for one subscription - The Reuters Institute’s Digital News Report for 2019
Tatiana Repkova | https://www.niemanlab.org ... |
Australia, Denmark, Germany, Netherlands, Norway, Sweden, United Kingdom, United States of America
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Australasia, European Union (=28), European Union - old (=15), Northern Europe, Northern North America, Western Europe
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America North, Australia & Oceania, Europe
Subscription / Loyalty - Bundling - Churn / Retention
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
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2019-06-09

How Aftenposten increased brand awareness, maximised ROI with a soccer match
Tatiana Repkova | https://www.inma.org/blog ... |
Norway
,
Northern Europe
,
Europe
Brand Building / Protection - Goodwill - Trademark - Value of Company - Value Chains / Cycles
Covering / Reporting Sports
How To Ideas
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2019-05-24

INMA's Global Media Awards: Helsingin Sanomat’s ode to the power of press freedom and others
Tatiana Repkova | https://www.poynter.org/b ... |
Finland, New Zealand, Norway, United Kingdom, United States of America
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Australasia, European Union (=28), European Union - old (=15), Northern Europe, Northern North America, Western Europe
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America North, Australia & Oceania, Europe
Freedom of Expression / Information / Press - Access to Information - Press Credentials - Accreditation
Marketing Campaigns - Event Marketing - Sponsorship
Promotion - Games - Free Gifts to Increase Circulation - Motivational Objects
Advertising Design / Creativity / Campaigns / Awards
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2019-05-23

How Schibsted Next Media aims to find future business models
Tatiana Repkova | https://blog.wan-ifra.org ... |
Norway
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Northern Europe
,
Europe
Role of ICT - Old / Traditional Media vs New / Social Media - Future of the News / Journalism
Strategic / Business Planning - Business Models - Franchising
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2019-05-21

Chart of the week: Where Europeans are plugging into podcasts
Tatiana Repkova | https://www.fipp.com/news ... |
Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway, Spain, Sweden, Switzerland, United Kingdom
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Central Europe, European Union (=28), European Union - old (=15), Northern Europe, Southern Europe, Western Europe
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Europe
Distribution / Transmission Ways / Channels / Platforms - Distributed Content - Wholesale / Retail - Newsstands
Online / Digital / Integrated Readership / Traffic / Audience - Marketing Research / Surveys - Internet Users - End-User Behavior / Experience
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals
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2019-04-16

Schibsted becomes latest publisher to back Spotify’s feud with Apple
Tatiana Repkova | https://digiday.com/media ... |
Norway
,
Northern Europe
,
Europe
Competitiveness
Audio Packages / Footage - Podcasting - Audio Newspapers - Music Sites - Voice Portals